Dominican Republic’s ‘country brand’ fiasco

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Santo Domingo.- The logo that identifies the Dominican Republic’s “country brand” strategy has become one of the main topics of conversation on social networks. Just the design cost the country a cool US$552,000. The controversy has arisen due to accusations of plagiarism of the logo, which has been supported by a Russian creative named Ivan Bobrov, who claims to have produced the brand in 2014. Bobrov says that this logo was not sold or made available to any intermediary, so he was surprised by reports that the Dominican Republic would use it as its logo in its international promotion strategy. This is the complete message that the creative has published on the Instagram social network: Hello:) I wish I could speak Spanish today. I am the author of this logo, […]

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